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A lightbulb moment in 2018..
In 2018, I established BA, drawing inspiration from my nearly ten years of immersion in trade competitiveness and the digital economy. By then, I'd chalked up strategy work in over 15 developing countries, spanning regions from SIDS to fragile states. As I interacted with policymakers, private sector and the development actors that are working diligently to support them, it became increasingly clear that there is an important and unaddressed gap in current approaches...
...Strategies and initiatives within the trade competitiveness, private sector development (with micro, small and medium enterprises as beneficiaries) and E-commerce are largely proceeding in isolation with each other and do not leverage the complementarities.
In other words, Initiatives in these areas are largely like parallel tracks, rarely meeting. This disconnect is hindering true progress and sustainability
It dawned upon me that, despite their best intentions, many development institutions grappled with bridging these technical areas. Constrained by mandates, institutional divisions, and other hurdles, the synergy was elusive. I began pondering: could I, as an external consultant, amplify their efforts and make a deeper impact, especially for MSMEs in these economies? And just like that, the idea of BA was sown.
BA's mission?
To support transformative Economic growth in developing countries, powered by E-commerce.
We help policymakers see through the fog
Who we are and what we do
Nestled in the heart of Geneva, Switzerland, we are a boutique consulting firm with a global impact and a proven track record.
We partner with governments to craft meaningful country strategies that suit local needs, using proven best practices.
Our specialty? Crafting bespoke growth pathways for developing country governments at the intersection of E-commerce, trade, and SME development.
We partner with governments to craft meaningful country strategies that suit local needs, using proven best practices.
Our specialty? Crafting bespoke growth pathways for developing country governments at the intersection of E-commerce, trade, and SME development.
Our clients
Our esteemed clientele includes developing country governments, donor partners and international technical agencies.
In the realm of the public sector, we engage closely with the upper echelons of Ministries and Agency leadership at institutions entrusted with the mandate of steering the nation's E-commerce and digital economy initiatives.
We have experience in many different country contexts including LDCs, LLDCs, SIDS, complex environments (Fragile and Conflict-Affected Situations).
In the realm of the public sector, we engage closely with the upper echelons of Ministries and Agency leadership at institutions entrusted with the mandate of steering the nation's E-commerce and digital economy initiatives.
We have experience in many different country contexts including LDCs, LLDCs, SIDS, complex environments (Fragile and Conflict-Affected Situations).
Why us?
With us, you gain more than a consultant; you partner with a seasoned team boasting rich expertise in Trade strategy, SME development, and e-commerce, all set against the backdrop of developing country contexts.
Every solution we provide is tailored, stemming from a holistic analysis and our unwavering commitment to our clients' unique needs.
Our Geneva base grants us unparalleled connectivity within multilateral organizations, civil society groups, and technical agencies, allowing our clients to tap into a rich web of insights and partnerships.
Every solution we provide is tailored, stemming from a holistic analysis and our unwavering commitment to our clients' unique needs.
Our Geneva base grants us unparalleled connectivity within multilateral organizations, civil society groups, and technical agencies, allowing our clients to tap into a rich web of insights and partnerships.
Join us in a journey of transformative growth, grounded in deep knowledge, continuous learning, and a passion for lasting impact.
"As our client, you are in safe hands. You can count on a privileged partnership built on a bedrock of integrity, honesty, and discretion, propelled by our expertise..This is the BA promise"
